New SD Platform

Redesigned and migrated SD’s FinTech platform to the Frappe framework, addressing scalability issues, optimizing workflows, and enhancing user experience. Delivered a cohesive design system, real-time collaboration tools, and feature-rich dashboards, resulting in improved efficiency, reduced errors, and a seamless transition to the new platform.

IBA Group, Web App, UX/UI, B2B, Redesign, Prototyping

UX/UI Designer, Graphic Designer


  1. Discovery Phase

This phase focused on addressing the technical challenges of transitioning the SD platform to Frappe while ensuring the redesign met user and business needs.

Goal Identification

Key objectives tied to the platform migration:

  • Resolve performance and scalability issues from the legacy system.

  • Utilize Frappe’s modular structure to support real-time collaboration and expanded functionalities.

  • Redesign workflows to fit Frappe’s capabilities with minimal user disruption.

  • Align the design system with Frappe to ensure consistent and efficient development.

Stakeholder Interviews

Interviews with product owners, engineers, and analysts revealed:

  • Performance limitations and scalability issues in the legacy system.

  • Inefficient development processes on the previous platform.

  • Integration challenges for real-time collaboration tools.

  • The need for an updated design system to fit Frappe’s framework.


  1. Design


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  1. Post-Launch Iteration

After the redesign and migration to the Frappe platform, the post-launch phase focused on gathering user feedback, monitoring performance, and making iterative improvements to optimize the platform’s usability and functionality.

Key Actions:

  • User Feedback Collection: Conducted surveys and interviews with analysts to assess satisfaction with the updated platform.

  • Performance Monitoring: Tracked key metrics such as task completion time, error rates, and the adoption rate of new features.

  • Bug Fixes and Optimization: Addressed user-reported issues and streamlined workflows based on real-world usage.

  • Feature Enhancements: Introduced incremental updates to improve real-time collaboration tools and dashboard functionalities based on feedback.

Outcomes:

  • Achieved a 20% increase in platform adoption within the first three months.

  • Reduced task completion times by 30% through workflow optimization.

  • Improved user satisfaction scores by resolving usability issues reported during the feedback phase.

The post-launch iteration ensured the platform remained aligned with user needs while leveraging the capabilities of the new Frappe framework for future scalability.